CLOW(Kenneth E.)&BLACK(Dold) <br/><br/>
Integrated Advertising Promotion&Markt.Communication 

 - New Delhi  Pearson Publisher  2007 
 - 537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659  / CLO